Running Lean, 2nd Edition Review
By m2web from Erlanger, KY on 6/24/2012
Best Uses: Novice, Expert, Intermediate
Describe Yourself: Developer
This book is a practical work that enables you to take immediate steps to a lean start-up . In a nutshell the subtitle states the content of the book: "Iterate from Plan A to a Plan That Works."
One of the more helpful aspects of the book is its emphasis on learning the market fit of your proposed product by working face-to-face with potential and actual customers. Moreover, you are given examples of how to test your hypotheses, determine product pricing, define your Minimum Viable Product (MVP), and learn and improve from each step in the start-up process.
Finally, the book provides links to several helps such as the Lean Canvas which is "the faster, more effective way to communicate your business model with internal and external stakeholders" at leancanvas.com.
One of the more helpful aspects of the book is its emphasis on learning the market fit of your proposed product by working face-to-face with potential and actual customers. Moreover, you are given examples of how to test your hypotheses, determine product pricing, define your Minimum Viable Product (MVP), and learn and improve from each step in the start-up process.
Finally, the book provides links to several helps such as the Lean Canvas which is "the faster, more effective way to communicate your business model with internal and external stakeholders" at leancanvas.com.
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