Monday, May 03, 2010

B2B - Twitter | B2C - Facebook (?)

In a recent Harvard Business IdeaCast there was a discussion on the question of should every seek to utilize social media. The guest, Alexandra Samuel, director of the Social + Interactive Media Centre at Emily Carr University and the cofounder of Social Signal  mentioned that for those companies whose customers are other businesses then Twitter may be the tool of choice. She then proposed for organizations that are B2C (business to customers) channels, Facebook may be the best tool. Thoughts?

Posted via email from Mark's Musings

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