Customer driven #marketing? Now that's an #idea! for #social products.

Social computing as an interface between the business and their customers as a mechanism for product ideas and input? Go to http://ping.fm/f3ujg.

From Bill Taylor's Practically Radical Blog at HarvardBusiness.org. In lean times, there's nothing more valuable than a great new product idea. Why not invite your customers to share their creativity with your company -- and turn the best ideas into actual products! That's what legendary shoe designer John Fluevog has done, with a project he calls open-source footwear.