Monday, April 27, 2009

Twitter - knowledge or data?

In a blog post entitled, Dull Networks? How microblogging might turn the wisdom pyramid upside down, Miguel EncarnaĆ§Ć£o presents concerns that the brevity of microblog messages such as Twitter may circumvent the way we process data into more useful forms of knowledge. He provides examples:

  • Data represents a fact or statement of event without relation to other things.
    Ex: It is raining.
  • Information embodies the understanding of a relationship of some sort, possibly cause and effect.
    Ex: The temperature dropped 15 degrees and then it started raining.
  • Knowledge represents a pattern that connects and generally provides a high level of predictability as to what is described or what will happen next.
    Ex: If the humidity is very high and the temperature drops substantially the atmosphere is often unlikely to be able to hold the moisture so it rains.
  • Wisdom embodies more of an understanding of fundamental principles embodied within the knowledge and is essentially systemic.
In my view, even with the 140 character limit, tweets can be and often are more than bits of data. In my view, they are bytes of knowledge. The example of knowledge in Miguel's post is: "If the humidity is very high and the temperature drops substantially the atmosphere is often unlikely to be able to hold the moisture so it rains" This is 146 characters. This can easily be shortened to: "If the humidity is very high and the temp drops substantially the atmosphere is often unable to hold the moisture so it rains" which is 130 characters and can be tweeted. Moreover, tweets can and often do contain links to other websites that contain full explanations on the topics referenced.

In fairness, Miguel is correct that information received on microblogs such as Twitter, as all information sources, need to be closely examined and
verified.

In summary, tweets, if used properly can augment both knowledge and wisdom.

Sunday, April 05, 2009

Facebook GreaseMonkey Scripts for a better view in Firefox

Was scoping out my Twitter feed when I noted a tweet that I follow from Atul Arora. The link went to a Jeff Smith’s blog that discussed Facebook tweaks with GreaseMonkey. GreaseMonkey allows you to customize the way a web page displays using JavaScript. Via the highlighted scripts I was able to get a more desirable viewing experience on Facebook.

Click here for the full article with screen shots and links.

Thursday, April 02, 2009

Fittest CMOs and Business Intelligence from Social Media

Recently, in my Marketing Management class for the Master's in Business Informatics program at NKU I had to write two short research papers that were part of the course's two initial exams. In each of the papers, we were given three to five days to research and complete. Here is an excerpt from the first paper entitled Survival of the Fittest CMOs:
Given the rapidly "evolving" role of the Chief Marketing Officer (CMO), one paradigm to consider when surveying the swiftly changing CMO phenomenon is to look at natural ecosystems and how ever changing environment pressures facilitate the change or evolution of the organisms in those ecosystems. In this paper, we examine the characteristics of the "primitive" CMO, the new environmental pressures challenging the CMO, and finally the fitness factors that are involved in the survival of the fittest CMOs.
Here is Survival of the Fittest CMOs.

Here is a section of the second paper, Business Intelligence from Social Media:
Given the need for understanding the trends and patterns exhibited in data, utilizing the data in a way that can provide a competitive edge is vital. Three particular products or opportunities for this need are systems to store the data, systems to warehouse the data, and systems to mine the data for analysis and decision making. Data storage is a well understood concept of the use of computer systems to store customer information and transactions as well as other business related data. However, data in a data warehouse is different that the data stored by point-of-sale systems.
Here is Business Intelligence from Social Media.

Wednesday, April 01, 2009

Favorite Software Dev April Fools Joke

Here is my favorite April Fools software developer related joke: The "Phails" Web Framework at http://phails.com/ . Released on April 1st of course!